Selecting a college or university is one of the most significant life decisions a young adult can make, and it’s a daunting one even under typical circumstances. But because our current circumstances are anything but typical, many institutions have turned to technology to bridge the gap in their marketing efforts: digital campus tours.
The process of pursuing higher education in 2021 looks quite different than it ever has before. Even as we begin to mitigate the dangers of the COVID-19 pandemic, students and parents are often still reluctant to travel and schedule in-person engagements as part of their search.
Colleges and universities have responded by taking precautions and making safety accommodations. But after decades of approaching high school graduates with the same analog marketing strategies, many institutions are struggling to put together a modern pitch.
The most creative among them, however, have turned to digital solutions. Barring in-person tours, there’s no more powerful way to communicate a university’s value or the vibrancy of its campus life than through a digital environment.
Institutions such as the University of North Texas have leaned on technology to offer fully immersive, 360-degree-view digital campus tours to prospective students, faculty, and others. The University of Massachusetts Lowell hosts virtual welcome days for students to learn about their majors, internships, research opportunities and other interest-specific information. Many other schools are beginning to follow suit.