Undergraduate enrollment is winding down after what has been a tumultuous year, to say the least. Students and institutions alike are faced with uncertainty as they begin their freshman years and begin to recruit the class of 2021.
A new Eduventures Insight report examines data from 2019 and 2020 to examine the actual impact COVID-19 has had on undergraduate enrollment patterns. The statistics help pinpoint what has really changed in students’ decision-making behaviors–and understanding this will help recruitment and enrollment leaders finalize fall 2020 enrollment, anticipate retention issues, and consider best paths forward for fall 2021 recruitment.
The report, from Principal Analyst Kim Reid, offers a number of key takeaways:
Changes in undergraduate enrollment patterns: In times of economic turmoil, public institutions are seeing a surge of in-state students arriving at their doors. Research in this report shows a 6 percent increase in students choosing to attend an in-state public institution. This movement toward lower-cost education comes at the expense of higher-cost options, especially the out-of-state public choice, which dropped by 5 percent. The choice to attend a private institution has also dropped by 3 percent.
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