“Serving students with a single model developed over the course of previous centuries no longer works.”
And so begins The Future of Learners, a compelling report from Pearson and higher-ed expert Jeff Selingo that discusses how today’s students perceive the value of higher education and how they want to learn. The report provides a blueprint for institutions to consider when rethinking how they recruit and retain students, aka future learners.
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Students coming to campus in the 2020s will be more racially and ethnically diverse than ever before, and these Gen Z students will have different expectations for campus services, instruction, and technology. As a result, higher ed needs to change the lens through which it views students and create learner-centered universities. Part of that change starts with segmentation.
The importance of segmentation
Student segmentation involves using survey results and data to “segment” students in order to build new academic offerings and personalize campus services. Segmentation isn’t new, but it hasn’t gained widespread adoption, and the report argues that colleges and universities should work to adopt it throughout their institutions.