The soft skills gap exists because these competencies are nearly impossible to assess and improve at scale using traditional methods. Not only do instructors often lack the time and resources to work with students one-on-one to develop these skills, but paper-based assessments can’t accurately measure every soft skill.

The increase in online course offerings adds another layer to the problem. Because instructors, students, and their peers often have less face-to-face contact in distance learning environments, it’s difficult to facilitate the necessary interactions to build soft skills. As a result, many learners don’t properly develop these core competencies prior to graduation.

As organizations and institutions continue to search for ways to close the soft skills gap, video assessment has emerged as a viable solution. Video-assessment platforms enable students to have more face time with their peers and the instructor, while also giving everyone the luxury to interact on their own time, from any device.

Here are five ways video assessment helps close the soft skills gap:

1. Experiential exercises
Correctly identifying car parts on a diagram doesn’t mean you know how to build one any more than picking the right answer from a list of choices means you know how to handle a workplace conflict. There are certain variables at play that individuals can only learn through practice. The best video assessment solutions offer experiential exercises where students encounter real-life scenarios and figure out how to master them. Because they’re practicing this through video, students are continuously honing their ability to communicate effectively and articulate their knowledge in the workplace.

5 ways video assessment can help close the soft-skills gap

2. Personalized feedback
Summative assessments certainly have value, but research shows that students improve faster when they receive personalized feedback. Giving individuals specific examples of their strengths and weaknesses helps them identify what works and what doesn’t, allowing them to apply that knowledge to future assignments. Many video assessment solutions have feedback capabilities where instructors and peers can deliver personalized comments to students through time-stamped text or video. The ability to pinpoint the exact moment a student didn’t communicate well or misunderstood the context is a critical component of skill building.

3. Evidence of job readiness
Instead of relying solely on paper-based assessments to determine whether recent graduates have the necessary skills to succeed, video-assessment platforms can provide direct evidence of job readiness. To see if students possess specific competencies, instructors can watch a recording of an experiential exercise to see what skills they can demonstrate in a relevant setting. Completing these exercises successfully also gives graduates something to show prospective employers, along with the confidence to succeed in their chosen field.

4. Peer review
Students build valuable skills like communication and critical thinking from peer review, but this process is often difficult to facilitate. The best video-assessment platforms make peer review possible at scale because they host all the videos and feedback features within the same platform. For example, once a learner submits his or her assignment, he or she can be immediately prompted to review another student’s video and provide feedback.

5. Self-assessment
Countless studies have shown how self-assessment promotes lifelong learning, the foundational element of ManpowerGroup’s reference to learnability. This is mainly because understanding how to reflect on one’s own work improves an individual’s ability to think critically and provide feedback to others. Video-assessment platforms enable self-assessment by giving learners the opportunity to reflect on their video prior to submission and re-record it if necessary. This helps foster a mindset of continuous improvement that students often carry on into their career after graduation.

About the Author:

Jeff Lewis, Ph.D., is the founder and chief product officer of YouSeeU, creators of an industry-leading soft skill development and video assessment platform called Bongo. As a tenured business communication professor at Metropolitan State University of Denver, Dr. Lewis is uniquely positioned to develop technology that addresses the needs of instructors and advance the learning experience forward.


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