Step 4: Eliminate cost barriers
In examining remaining factors hindering the graduation rate, we couldn’t ignore cost. We found that students were able to make their tuition payments, but then they couldn’t afford to eat, pay their rent, or cover costs for transportation to and from campus. We know for a fact that at WCCC we had students who weren’t academically successful because of the cost of course materials. That is unacceptable, but it is one area where we could affect change and wield our institutional purchasing power to benefit students.
We chose Cengage Unlimited to help dramatically lower the cost of course materials and to also give students access to a better learning experience. Cengage Unlimited is a digital subscription that gives students access to an entire digital catalog of more than 22,000 resources for one price.
To get the best deal for our students, we went all-in with Cengage for all content across our campus. As such, we were able to structure a fee model that guarantees all Warren County students will pay one price—$140 per year—for all of their course materials, no matter how many courses they take. With this change, we eliminated one cost barrier for our students and opened up an entire digital library for them. Of course, any large-scale change has its critics and its champions but, at the end of the day, this was the best decision for our campus to eliminate one significant cost barrier.
The cost of course materials is a challenge that affects graduation rates, but one that can be addressed with great coporate partners like Cengage. My advice to other institutions looking to address the cost of materials is to start small with one department and then try to scale it across campus. For example, since course materials in the STEM disciplines can be particularly expensive, try something new with your science department and use successes to grow support across campus.
Continuing the quest for 50
Like almost all community colleges, we continue to strive for that 50-percent graduation rate at WCCC. We currently stand at 45 percent for all, 55 percent for African American students, and 75 percent for our Latino students, and I’m encouraged by the improvements we’ve seen from recent initiatives. By focusing on students’ needs and initiating a few bold changes, other institutions can see similar improvements as we all work to get more students across the finish line to graduation.
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