An illustration of a hashtag with college students sitting in it on laptops & devices

Does your college president have a strong enough social-media presence?

Higher-ed presidents can greatly benefit from a few key social media practices

If you're the president of a minority-serving institutions (MSI) and not using Twitter, you may be missing out on a big opportunity, according to the research. Only 36 percent of MSI presidents use Twitter, compared to 55 percent of all college and university presidents.

Of that MSI group, most don't post or tweet regularly, meaning they miss chances to connect with current and prospective students, as well as stakeholders and supporters, according
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  • Laura Ascione
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