Colleges and universities are starting a new trend as they combine academic advising with career counseling to decrease student anxieties about finding desirable employment after graduation.

A new analysis from EAB shows that for every 100 students who begin working toward a bachelor’s degree, just 35 will graduate and work in a position requiring a college degree by the age of 27.

Universities want a positive reputation for delivering a good return on education, says Ed Venit, EAB’s managing director. Part of that return on education includes students achieving desirable outcomes—jobs they wouldn’t get if they didn’t have a four-year degree. Institutions are rethinking the ways they prepare students for careers.

“A clear upward trend has been the expansion of the idea of what success is,” Venit says. “Schools want students to have better post-graduation outcomes; universities want students to get the jobs they seek.”

Some schools, including Clark University (Mass.) and James Madison University (Va.), are integrating academic advising and career counseling and extending career preparation across students’ college experiences. These new hybrid advising roles fill a gap between students’ courses and desired career outcomes. EAB’s new report, “Integrating Academic and Career Development,” details those practices.

About the Author:

Laura Ascione

Laura Ascione is the Editorial Director, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. Find Laura on Twitter: @eSN_Laura