Brick-to-click education is not a matter of if, but rather, now. In a constantly growing global community, education modalities are evolving to meet the demands of a knowledge-thirsty and driven population.
One approach to meet these demands is the development of Massive Open Online Courses (MOOCs). MOOCs are intended to:
- Host large numbers of students.
- Accommodate an internationally diverse community.
- Increase access for students from non-traditional regions.
- Support international marketing and recruitment strategies for universities.
However, the almost-10-year experience with MOOCs has yielded mixed outcomes. The average retention rate for MOOCs is four percent of the enrolled class, which defeats the purpose of providing accessible, available, and equitable education.
Further, MOOCs have traditionally been offered as a one-time event. That raises questions about the sustainability of the approach.
4 keys to successful MOOCs
At St. George’s University, an international center for excellence in medical, veterinary, and environmental sciences, multi-course and multi-delivery MOOCs have yielded more than five times the average retention rates over a five-year period from 2013 to 2018. Here are the lessons we learned.
1. Develop the team
The old adage “no man is an island” holds true for MOOCs. From the very beginning of the course concept through post-course evaluations, MOOCs require and should include certain skill sets: faculty, an instructional designer, and a content editor.
The faculty will serve as the academic resource for the course. The learning strategist will adopt online technology and tools toward course delivery. The content editor will finalize and produce the course materials in text, audio, and video formats.
2. Know your audience
MOOCs are free and open for enrollment for nearly anyone in the world, which makes it difficult to know your audience. To address this issue, survey the enrolled students prior to the course and/or gather demographic details of students enrolled so you can cater the course to their interests.
Another approach is to focus the theme, content, and context of the course for the type and cohort of students. Meeting the needs, interests, and expectations from your audience is a critical step in the design and delivery of MOOCS.
3. Choose the right learning management system
MOOCs are routinely delivered using established online platforms that host the courses and handle marketing and recruitment. Most online platforms include a template for content, as well as a list of tools offered to deliver the course. Identify a platform that has a successful track record, will be user-friendly to students, and provides a simple delivery approach.