Here is an infographic with more detail:
Most requested engagement app features
Interactive apps can theoretically do everything from greeting students and providing campus information to scheduling classes and troubleshooting transcript errors. According to our survey, the most desirable features include information sharing, which jives with the top reported goal of informing users. Other important features include showing maps and location, scheduling, Q&A interaction, in-app purchasing, and providing parking information.
Of all the types of data that apps can collect, location is by far the most important. Higher ed leaders want to know where their users are and how long they stay there. With location analytics, the school can dispatch help, understand pedestrian flow, and improve building layout. In addition to location data, institutions are eager to capture mobile device details, demographics, and store-purchasing history.
Our survey asked whether the app should engage users before, during, or after their campus visits, and 78 percent of respondents answered during the visit. Almost as many respondents—72 percent—feel it’s important to begin the engagement before users arrive. More than half the responses also indicated a desire to continue the interaction after the students have left.
An important, but less obvious, use of engagement apps is as a source of revenue. Monetization can occur transparently, behind the scenes, or can be painfully visible with advertisements or interactive forms that request valuable personal information. Our survey found that sponsorships are the most popular method of generating revenue through engagement apps.
Mobile engagement apps are not there yet
There is still ample room for improvement with existing mobile engagement apps; only 36 percent say they are satisfied with the engagement app they are using. Today, only 9 percent of IT departments have purchased apps from software vendors. Of those software vendors providing engagement apps, the brands most often mentioned are CampusSafe, Rover, Modo Labs, YinzCam, Roaming Around, and MobileSmith.
Here are some additional comments and advice from IT managers about mobile engagement apps.
“I think everybody uses some form of social media, so the easier the app makes it to cross over, the less likely the user will be to leave your app and get sucked into feeds on social media networks.”
“If the organization doesn’t have a process for keeping the app updated and relevant, the app will not keep public interest.”
“Make them bug-free and secure, easy to install and remove; be sure it is reliable, and give the user the best information at the time they need it.”
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