personalized text messages

Personalized text messages help students stay on STEM path


Students at four U.S. community colleges are sticking with sometimes-demanding STEM courses with a little encouragement from personalized text messages that encourage them to complete classes.

The joint initiative from Jobs for the Future (JFF) and Persistence Plus sends students personalized text messages that “nudge” students to focus on college completion and STEM success.

This past summer, a randomized trial with close to 2,000 students showed that the STEM students who received
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  • Laura Ascione
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