Why university fundraising must embrace technology and adopt smarter strategies


How to leverage new technologies, applications, and practices to reach fundraising goals more efficiently

For today’s advancement professionals, the pressure is enormous.

As colleges and universities face challenges like declining enrollment, depressed student retention, and mounting student debt, along with shifting perceptions of the value of a college degree, higher education’s leaders must find a new mix of funding to achieve sustainability, let alone to expand and invest. No longer able to rely on tuition revenue to support growth, institutions are now looking to their
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