2. Individualization is Critical
The Stillmans note that while Millennials were raised by Baby Boomers who believe that if everyone pitches in then everyone wins, Gen Z were raised by an “angsty” Gen X, who “know that 401(k)s don’t always grow, jobs often get cut and there are no extra points for ‘participation’ in Little League,” writes Kaplan.
Because of this upbringing, Gen Z would rather focus on their own unique talents and interests, rather than pre-determined skills and interests agreed upon by a group. The Stillmans say that Gen Z typically likes to work independently and likes to create their own job or project title/description.
For innovating schools, personalization and individualization of instruction for every student has become a major priority.
But outside of individualizing instruction through adaptive learning and LMS and teacher-based pedagogical strategies, some institutions are allowing students to determine their own course placement, as well as tailoring their online programs to individual student preferences.
3. Real-World Relevance is a Must
With all of Gen Z in a phigital mindset, the real-world is never more than a click away. According to the Stillmans, this constant connectedness to a borderless world full of possibility means Gen Z is not afraid to try different things (often simultaneously), and is picky about wanting to work on projects or look for jobs that prioritize real-world issues and social causes that often align with their own.
Many colleges and universities have begun tailoring courses, like journalism, to the real-world by harnessing edtech to mirror current job expectations. They’ve also started creating entirely new programs to address current student and job market interests. In fact, emerging program creation has led institutional goals for the last few years as the number one priority among U.S. colleges and universities.
Some institutions are going a step further in not only allowing students to create their own pathway to careers through competency-based learning and credentialing alternatives, they’ve also begun partnering with industry to create tailored student pipelines to some of the world’s most desirable careers.
Bottom line? If higher ed wants to attract prospective students, keep students engaged, increase student achievement, and launch students into successful careers, it’s time to go all-in on phigital.
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