admissions recruitment

How to change recruitment for an evolving high school grad demographic


Changes in high school graduates necessitates postsecondary schools and admissions to revamp their approach to recruitment--here's how.

The fundamental nature of post-secondary education recruiting is changing significantly and enrollment management departments need to start preparing for those changes now.

First, the pool of eligible students is predicted to decline in the immediate future. The graduating high school classes from 2017 through 2023 will all produce fewer graduating seniors than the peak of 2013.

In addition, the demographics of those graduating classes are shifting. For example, the number of
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