“The research is clear that student engagement in the first year on campus is critical to improving retention and completion, especially for commuter, low-income, and first-generation students. But engagement is often a black box. This survey was designed to identify meaningful insights directly from students,” said Danial Jameel, co-founder and CEO of OOHLALA. “The data bring to light the importance of helping students navigate campus life, both at the outset of college and throughout their daily journey.”
In addition to shedding light on the importance of student orientation, the survey also addressed other barriers to engagement on campus. Time management was the biggest challenge faced by students across all ages and institutional types. In addition, students are 48 percent more likely to report satisfaction with student life when they can use a mobile app to find information, versus searching the school website.
College leaders say the survey results show that mobile approaches can be highly effective when it comes to engaging students in important events.
“We know connecting students to campus life and support is fundamental to ensuring retention and success. As we’ve seen from the data and our work with OOHLALA, mobile is an effective tool we have at our disposal to engage students in impactful events like orientation,” said Elizabeth Blevins, director of communications at Shawnee State University. “We’re grateful for the insights surfaced as we work tirelessly to uncover students’ common pain points and challenges.”
Conducted during the Fall 2016 semester, the survey captured data from nearly 25,000 students at more than 150 of OOHLALA’s partner institutions in North America.
Material from a press release was used in this report.