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New solution helps re-engage and re-enroll college dropouts


Re-engagement solutions draw upon experiences with cross-section of leading institutions applying InsideTrack's advanced technology and evidence-based coaching methodology.

InsideTrack,a provider of student success coaching services, launched its newest suite of Re-Enrollment & Re-Entry solutions to help higher education systems and institutions successfully re-engage adults with some college credit, but no degree or certificate, and assist them in completing their credentials.

The solutions leverage advanced technology and the expertise InsideTrack has gained over more than a decade supporting institutions including Penn State World Campus, Brandman University, and Webster University in re-enrolling former students and preparing them to overcome the obstacles to postsecondary education success.

“Fulfilling our mission means ensuring that all of our students graduate prepared for global citizenship and individual excellence, including those who have had their education disrupted by life’s many competing demands,” said Michael Cottam, associate vice president for Academic Affairs and director of the Online Learning Center at Webster University. “That is why we’re working with InsideTrack to provide tailored support to students who have stopped out, so they can resume their studies and achieve their full potential.”

More than 31 million adults in the U.S. have enrolled in college and left without receiving a degree or certificate, according to the National Student Clearinghouse. In response, states, institutions and systems nationwide have launched campaigns to re-engage near-completers and help them earn a credential.

InsideTrack’s solutions combine its uCoach® technology and analytics platform and executive-style coaching to directly engage former students and help them navigate the enrollment process, define long-term goals and plan to overcome potential barriers to completion. Coaches conduct multi-channel outreach campaigns, using the platform’s voice, email, text and other communication capabilities, then work with re-engaged students to design plans for graduating prepared for meaningful careers.

In a recent effort with the online division of a major public university, 997 of the 2078 former students contacted re-enrolled, at an average cost of $216 per student.

“To meet labor demand, the U.S. needs to produce nearly 11 million more college graduates by 2020.  To do that, we must focus more attention on the 85 percent of today’s students who are either working full-time, raising a family, taking classes online, or have some other post-traditional trait,” said Bob Hansen, president of UPCEA, an association for professional, continuing, and online education. “That is why UPCEA, along with fellow members of the National Adult Learner Coalition are working closely with institutions and policy makers to increase the proportion of adults with a postsecondary credential, including promoting the re-engagement of those who may have left before crossing the finish line.”

“Adults with some college, but no credential represent one of America’s greatest untapped resources,” said Pete Wheelan, CEO of InsideTrack. “Unlocking their potential by supporting them in finishing what they started benefits those individuals, their families and communities, and our nation as a whole.  It also supports colleges and universities in fulfilling their missions, while providing much needed revenue in a time of great fiscal uncertainty.”

Material from a press release was used in this report.

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