big data careers

How universities can use big data to land grads careers


With the amount of real-time data that’s available on the economy and job market online, institutions can leverage this data to better align programs with workforce needs.

Using predictive analytics tools, institutions can align programs and guidance based on a mash-up of data that’s extracted from the student information systems (SIS), CRM, career services and alumni systems, as well as massive amounts of real-time economic, demographic and employment data.

Many students today are seeking relevance from their degrees based on the quality of the experience while studying, as well as on the career opportunities that are available upon completion.

It is important that institutions provide a meaningful way to guide and inform students before they start their academic journeys and as they move to graduation. By integrating big data on job market analytics, SIS put relevant job market analytics into the hands of administrators, advisors and students that match the skills acquired to real-time, contextualized market demand.

Institutions can harness workforce and economic Big Data to improve:

  1. Skills Alignment – Institutions can align training and education with workforce needs.
  2. Program Demand – Anticipating workforce needs increases student demand for programs.

In the end, it’s all about making students’ lives and career prospects more certain once they step off of that stage, diploma in hand. Armed with Big Data, institutions, students, parents and prospective employers can feel more confident that academic success will translate into career success.

eSchool Media Contributors