Students to colleges: Please use our data this way

Younger students in colleges and universities say they’d like their personalized data to be leveraged toward a more beneficial, meaningful experience—right away.

When institutions use student data, it’s usually internally and to overhaul or make adjustments to campus services year-to-year. Yet, thanks to a younger student body’s familiarity with customized communications based on personalized data, innovative institutions are trying to increase enrollment, boost retention and help place students on a career track with on-the-go data.

Key Takeaways:

  • The University of Kentucky is tailoring on-the-go interactions with its students to increase re-enrollment and boost retention rates ASAP.
  • Marist College, a liberal arts college located in Poughkeepsie, New York, has created a portable, open source, predictive analytics model utilizing big data to address the degree completion crisis trending in higher education across America.
  • A survey reveals that students expect institutions to use their personal data to deliver enhanced learning experiences.
  • Personalized chatbots now have the capability to become students’ assistants during their postsecondary experience.

(Next page: 3 ways students want colleges and universities to use their personalized data)