Make the subject a concentration of an existing program
Considering that you have the faculty to support it, subjects like data analytics can become concentrations of larger programs. This reduces the resources necessary to incorporate the subject and plugs the subject into larger contextual programs that may actually provide a greater benefit for students.
If you can’t add a full degree program in data analytics, consider adding a data analytics concentration to existing business or human resources (HR) degree programs.
Integrate aspects of the program into curriculum of existing programs
In the event that students want to achieve some acumen in a particular subject without completely submerging themselves, consider building coursework in the subject into the curriculum of existing programs.
To revisit the HR example, HR now features a certain amount of data analytics into the regular practice of the profession. While the profession itself doesn’t require everyone to be analytics experts, proficiency in this subject sets practitioners up for both a competitive advantage on the job market and professional success in the field. The same can be said for business degrees, nursing degrees, and even some social science degrees.
New program planning absolutely can, and should be, weighted toward the realities of both market and student demand. But when trying to operate within the business confines of today’s higher ed market, institutions have a missional and operational obligation to acknowledge the logistical realities for any new program, then search out resourceful solutions.