In October, Columbia became the most recent university to join the emoji keyboard trend, releasing its C-moji by Columbia University app, sponsored by the Columbia Alumni Association. Users can select from 35 emojis and 11 GIFs inspired by the Columbia Lion mascot, New York City, student life, sports and giving. Push notifications are sent out for announcements, such as the release of new emojis and GIFs. A few noteworthy emojis currently available to app users include the Columbia lion making six different faces, an image of the Columbia Spectator (the official university newspaper) and a Columbia-branded Giving Day 2016 logo.
As emoji use continues to gain popularity, we anticipate more schools releasing branded emoji keyboards and more users downloading them to show their school spirit and interact with other alums.
With this in mind, tech-savvy schools can take advantage of custom emoji apps to increase alumni engagement and support for the college or university.
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