digital signage content

Tough questions we wished we’d asked about digital signage

University marketing expert details the lessons learned from managing digital signage installations.

When I heard this I was filled with dread, but came to the realization that I needed to transcend my fears and use them to ensure the mistakes made on my last assignment did not come into play during this move. There are a few things I have found are crucial when working on a project like this, thanks to the questions I can now ask beforehand:

3. Do you have the right connections at the institution?

No one is an expert at everything, so build a strong team you can fall back on for support. For me, this meant making connections with individuals in our electric shop; networking and housing departments who could back me up when things got rough.

4. Is communication a priority?

Always communicate with the team. Probably the most valuable thing I’ve started is creating an email group that throughout the project gets daily updates. This means no surprises, removing a huge amount of stress from upper management because they know what’s happening every step of the way. It also creates a level of expectation for those hard-to-manage vendors.

5. Is communication with your vendor a priority?

I’ve discussed with my preferred vendor everything from hardware to installation and aesthetics, knowing I can trust in their suggestions and experiences.

While there are no perfect projects or ways to avoid every problem, these questions asked beforehand will help in the ability to foresee possible issues and plan solutions. There are many days I think ‘I wish I would’ve known this was going to happen’ but that’s not always possible; which is why with digital signage, it’s not how often we avoid technology issues, but how we overcome them.

Each struggle we face poses as a new opportunity to step forward in understanding and in improving our solutions. With enthusiasm I can say although the end result is never quite what we planned (as issues rear their ugly heads), with problem solving skills and a well-rounded team the end result is always stronger.

Author Jessie Budd will serve as a panelist in Seminar 34 entitled, “Questions We Wish We Had Asked Before We Started,” on Thursday, March 30 at 2pm at DSE 2017 to be held at the Las Vegas Convention Center. For more information on this or any educational program offered at DSE 2017, or to learn more about digital signage go to

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