campus app

How personalization will drive higher edtech in 2017

Harnessing the power of personalization features inside your campus mobile services will resonate with incoming and current students.

The consumer experience has changed drastically in just the last 10 years. Long gone are the days when customer service interactions happened face-to-face, as consumers increasingly prefer the convenience and automation of mobile experiences. This rise in on-demand services has created a new consumer who expects personalization: a timely experience catered to their unique preferences and interests.

Most of us appreciate how mobile has helped to facilitate this new instant gratification because we can remember a challenging customer experience. Students today never knew a world where paychecks were deposited at a specific bank location during specific hours, TV shows and movies aired at certain times or radio stations decided what you would hear.

Campus vs. Edtech Personalization

Higher education institutions are now welcoming this new generation of students. Students who deposit checks from their smartphone, binge-watch their favorite online TV shows and create their own music stations; today’s students have grown accustomed to personalized, instantaneous experiences. Unfortunately, most edtech is falling short on delivering the personalized experiences that students have come to expect.

This antiquated one-size-fits-all education technology model in higher ed has led to a decrease in student engagement. Students are now taking six years on average to complete their undergraduate degree, graduation rates in general are declining and institutions are struggling with getting students to read and respond to campus email. As institutions begin to update their engagement strategies to fit the needs of today’s students, one area worth examining is mobile.

Nearly 98 percent of millennials aged 18-24 own smartphones, and students are increasingly utilizing apps on their mobile devices to facilitate all activities. Convenience, ease of use and the ability to be connected instantly to one’s campus has led students to prefer a more personalized campus mobile app for interacting with their college or university. While most campus mobile apps tend to provide generic information, natively integrated mobile apps provide the personalized experience that today’s students demand.

5 Personalization Features for Campus Mobile Apps

Powered by native system integrations (LMS/SIS/ERP), outlined below are five personalized features institutions can incorporate into their campus mobile app to drive student engagement.

1. Personalized Push Notifications: With personalized push notifications, institutions can deliver personal messages that help students stay on top of their academics, better manage their financial responsibilities and make the most of on-campus opportunities. With SIS and LMS integrations, these messages can be automatically triggered by changes in a student’s data profile such as a new grade, course assignment, account hold and more.

(Next page: Personalization features 2-5)

eSchool Media Contributors