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University of Southern California launches the largest advancement solution ever deployed on

USC launches campaign to raise $6 billion; intends to meet goal with Salesforce help.

It’s not often that a university sets a fundraising goal in the billions. But in 2011, University of Southern California (USC) decided to do just that, and launched a multi-year campaign to raise $6 billion. At the time, this was the largest and most ambitious fundraising campaign in higher education.

Achieving that goal would be hard enough, but the University's legacy advancement platform made it even more daunting. It had dozens
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