mobile app

5 must-haves in a student-friendly campus app

With mobile usage on the rise, your team should make developing a mobile app for university students a high priority.

[Editor’s Note: This article was originally run on Optimal Partners Blog–a source of news and information for today’s higher ed IT staff and leadership. To read more, visit the blog at]

Mobile apps are meant to give your students a solution to a specific problem, for example, an app for dining services. The type of mobile app your team creates may vary depending upon your users’ needs. Regardless of what problem you’re trying to solve, here are a few key points that you should consider before you begin development.

1. Have you pinpointed your goal?

When developing a mobile app for university students, you want to make sure that you have a goal in mind. Do you want to create an app that connects them to academic support? Do you want the app to supplement their residential life experience?

Poll your students to find out what would be most useful to them. Their feedback can help your team determine what components of the app to focus on first. Depending on your app’s success, you can release updates that include more features.

Garnering student feedback can happen in many ways, from a poll to a survey to in-person conversations. We suggest getting your marketing department involved and creating a campaign to promote the app before development begins. This will allow you to get the feedback you’ll need from your target audience while also building buzz around the app by getting your target audience excited.

Your feedback should not only identify the needs of your population but also specific details about their usage, allowing your team to consider the various mobile devices that your students use.

(Next page: Mobile app considerations 2-5)

eSchool Media Contributors