data analytics

NRCCUA acquires higher education research firm Eduventures

Eduventures will expand NRCCUA’s strategic research and analytics offerings, further empowering colleges and universities with valuable student insights

The National Research Center for College & University Admissions (NRCCUA), a provider of data and analytics solutions to public and private colleges and universities, has acquired Eduventures.

The combination will bolster NRCCUA’s offering in the areas of research, data and analytics, so that postsecondary institutions can identify, recruit, admit and serve students across the education industry and throughout the student life cycle. Terms of the acquisition were not disclosed.

Eduventures is one of the leading research and advisory firms servicing colleges and universities. Founded in 1996 and headquartered in Boston, Massachusetts, Eduventures provides research and recommendations focused on innovations in higher education. The company’s clients, which include higher education leaders across the U.S., have access to Eduventures’ extensive research library, analytic capabilities and thought leadership events. The company also offers personalized advisory sessions that contextualize the research for the specific needs of its member institutions. Both NRCCUA and Eduventures are aligned in their mission to deliver the research and strategic recommendations necessary for education leaders to drive innovation and compete effectively to meet the needs of today’s students and help ensure their future success.

“We are excited to welcome the Eduventures team into the NRCCUA family. The combination of our two organizations will accelerate our strategy to serve students and transform the way colleges and universities use data, find insights and take action. Our member organizations have real-time access to our data platform, which provides robust intelligence and insights for their student marketing and recruiting efforts,” said Patrick Vogt, CEO of NRCCUA. “Our mission to build enabling technology that helps colleges and universities create the real-time data-driven admissions office of the future is significantly enhanced with the addition of the Eduventures team and research library.”

According to Vogt, the combination with Eduventures will drive NRCCUA’s Research as a Service initiative and create a simple and easy way for clients to access research via its data platform. The Eduventures acquisition will allow the company to help members better address challenges such as:

Increasing access to postsecondary education
Improving student success and outcomes
Advancing the college and career readiness of graduating students
Ultimately, the combined entities will create efficiencies that reduce the cost of education recruiting, while successfully matching the students to colleges and universities.

It will also empower university admissions departments with the software capability they need to improve and modernize their processes internally versus having to rely on a third party.

Bob Blakeley, Eduventures’ President and COO, commented, “NRCCUA’s robust data platform and reach in the higher education marketplace will provide opportunities for Eduventures’ research and solutions and significantly help Eduventures’ clients. We are delighted to be part of the NRCCUA and look forward to continuing the important work we do for our clients and the industry.”

NRCCUA is part of Sterling Partners’ Education Opportunity Fund, a fund focused on partnering with purpose-driven companies and leaders who foster innovation within the education sector.

Laura Ascione