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Video continues upward climb in education


International survey of 1,500 respondents also indicates that 75% of higher education students now use video in their assignments

The expected impact of several emerging video technologies on the classroom was also surveyed. Graded quizzes inside videos are predicted by 41 percent of all respondents to have the greatest impact on the classroom of tomorrow, with video broadcasts from mobile phones for students (36 percent) and videos that branch to other videos based on in-video actions (35 percent) also scoring highly.

Other findings include:

  • 93 percent of respondents believe that video has a positive impact on student satisfaction and
  • 88 percent agree that it boosts student achievement levels.
  • 87 percent of respondents agree that online learning will grow in importance and acceptance.
  • 86 percent think that video helps with professional development and collaboration between educators.
  • 85 percent believe that the use of video as part of their resources toolkit increases teacher satisfaction.
  • 82 percent of respondents believe that video makes student onboarding easier and 76 percent feel that it increases student retention rates.

Respondents included educators, instructional designers, IT professionals, digital media professionals, senior administrators and students from around the globe. Around 75 percent were drawn from higher education and 20 percent from K-12 institutions. The rest came from education technology organizations, educational nonprofits, and other education-related institutions.

The survey also revealed some interesting snapshots from respondents on what educational video will look like in 10 years’ time:

“Video will offload material so that face-to-face can be really meaningful.”

“It is imperative to teach how to write for the screen in the 21st century. Video is already the primary form of communication. Students and teachers must learn how to do this. This will become commonplace in education in the future.”

“Most people spend hours a day on their phone. If we can educate with videos that users can view at all times, it will impact learning in a whole new way.”

“Video will be integrated into every area of education. Mobile devices will be the overwhelming driving point.”

“Our third study on video in education indicates that video in the classroom passed an important milestone during the 2015/16 academic year. For the first time, over 50 percent of higher education respondents report that their institution has now integrated a video solution into the LMS. If proof were needed that video is now mainstream in education, then this is it. Those institutions that do not yet have a comprehensive video strategy in place for the new academic year risk being left behind,” said Kaltura Chairman and CEO, Ron Yekutiel.

Material from a press release was used in this report.

Laura Ascione