10 ways to reach underrepresented students

Survey highlights the ways that underrepresented students go about their college search, as well as their communication and technology preferences.

EAB has released a survey breaking down the college search, timing and communications preferences of minority, first-generation and low-income students, while also offering tips to institutions on how to best recruit these underrepresented students.

The report, “Communication Preferences: How to reach the next generation of college-bound students,” surveyed 8,515
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