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A big partnership for higher ed data analytics

Data management software company TMMData joins UPCEA in a Gold Level Industry Partnership to guide its members’ emerging data analytics and reporting efforts.

TMMData, a provider of flexible data management software, recently announced its Gold Level Industry Partnership with UPCEA (the University Professional and Continuing Education Association). Through the collaboration, TMMData will pair its data integration and management expertise with UPCEA’s efforts to anticipate and assist members’ increasingly sophisticated data analytics initiatives.

Headquartered outside of State College, Pa., with offices in Philadelphia, Salt Lake City and Seattle, TMMData was established in 2008 and was recently ranked in the top 15 percent of Inc. Magazine’s fastest growing private American companies. For more than eight years, the company’s says its data intelligence software as a service (SaaS) offering has enabled organizations – including large public universities – to easily access, aggregate, analyze and normalize data from nearly any source. University and program administrators can utilize TMMData’s SaaS to manage large amounts of online and offline data, driving efficiency in organizational decision-making and reporting, says the company.

UPCEA is an association for professional, continuing and online education, serving more than 400 institutions. The organization serves its members through conferences, timely publications and providing research and benchmarking information. By enhancing the quality of programs, increasing public awareness, collecting data on administrative practices and partnering with industry leaders, UPCEA works to advance leadership among member institutions.

“We’re excited to work with UPCEA to help its members continue to lead the field of professional, continuing and online education by leveraging data for institutional and student success,” said Darren Wagner, TMMData’s Chief Marketing Officer. “As data collection and analysis become increasingly important in higher education, we’re eager for TMMData’s expertise – particularly in integrating and mobilizing information across their complex organizations – to aid UPCEA’s forward-thinking objectives in advancing higher education.”

“Having worked closely with more than 100 colleges and universities, many lack the systems that can speed up the decision-making process, improve accountability and improve retention while increasing revenue and reducing costs,” said Jim Fong, director of the UPCEA Center for Research and Marketing Strategy. “Institutions struggle with legacy systems interfacing with more progressive student information or CRM systems. As a result, few institutions can produce real-time dashboards or predictive analytics – one of the many reasons I look forward to working with TMMData to provide UPCEA members with the data they need.”

The partnership, which will include joint communications and benchmarking, will provide UPCEA’s members with unique insights into best practices in data management. As reporting requirements for higher education intensify and institutions face greater-than-ever competition, mastering data is critical for compliance and the ability to recruit, retain and educate students.

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