video technologies

4 ways to take campus video to the next level


3.Make sure your media is accessible.

It’s not a nice-to-have, it’s a need-to-have. While educational institutions are aware of the necessity of ADA/508 compliance, accessibility became even more of a focus after last year’s lawsuits against MIT and Harvard. Too often, meeting accessibility requirements is a tactical operation, with institutions scrambling to create appropriate materials when a student who needs them enrolls in a course. Instead, treat this issue strategically, using automated captioning that can be applied across your video library for a fully-accessible campus.


4.Get serious about your analytics.

Today’s video analytics make it possible to track exactly who watched which video, and for how long. Drop-off points and completion rates make it easier than ever to tell which material is resonating with the audience, and at what point you lost them. Add in polls, surveys, and quizzes, video becomes a powerful tool for accountability. Who completed their assignment? Which lectures aren’t working? What points are causing confusion? In today’s educational environment, it’s more important than ever not just to succeed, but to prove that you have succeeded. Using video analytics tools can help prove what’s working and improve what’s not.

Standards like Caliper can collect data that can be exported and queried across systems, making it possible to gather and interpret meaningful statistics from all of your ed-tech platforms together. As new releases and products are created, using Caliper analytics will ensure interoperability so you can switch platforms and upgrade systems, and still compare against previous years’ data.

Serious analytics not only helps meet the accountability standards that are increasingly part of today’s educational system, but also offers the kind of predictive analytics that will help identify at-risk students for early intervention. Taking analytics to the next level can lead to better learning outcomes and maybe even improved graduation rates.

Video can be an incredibly powerful tool. Now that educational institutions have mastered the basics, it’s time to raise the bar.

Justin Beck is a VP of Education at Kaltura, an open source video platform which powers video experiences for thousands of organizations across the globe, including some of the largest educational intuitions.