Webster U. launches digital admission initiative

Webster University launching Evolution Labs’ S360 engagement platform to reshape students’ admission experience

digital-admissionEvolution Labs announced that Webster University has selected its S360 engagement products to change the way prospective and admitted students and their parents experience the college admission and pre-matriculation process.

S360 enables colleges to immerse prospective, admitted and current students in highly engaging web and mobile-based experiences designed to foster a meaningful affinity between student and school and to impact learning outcomes and student success. Webster will launch the S360 Recruit and Recruit: Parents module this month as well as the Yield and Yield: Parents modules in December.

“Webster has long understood that the key to engaging today’s millennial students is providing them with content that is tailored to their personal interests,” said Peter Kraft, Co-founder at Evolution Labs. “We believe that the university’s choice of Suite360 as its digital engagement platform for prospective and admitted students and their parents is a testament to its ability to provide highly relevant digital experiences at critical junctures in the admission lifecycle.”

S360 provides prospective, admitted and current students with highly individualized content tailored to the criteria and interests they find most relevant to their own college search—from academics and faculty to campus location, size and personality of the school. As prospects and admits learn more about Webster through expert-written topics, engaging videos and surveys, they can also interact and “shadow” current students, view “real-life” social media feeds and share their interest in Webster by connecting program features with their preferred social networks—all on a single platform.

S360 also utilizes a proprietary algorithm designed to determine propensity of prospects and admits on a multi-faceted spectrum that considers academic, financial and lifestyle fit. Engagement insights are delivered back to the school in real time, arming them to make better communication and enrollment decisions.

“Evolution Labs’ approach to recruitment technology is student-centric,” said Dr. Robert W. Parrent, Vice President for Enrollment Management at Webster University. “Their platform will help the university build stronger relationships with prospective and admitted student and their parents by providing an experience that they find personally compelling.”

Material from a press release was used in this report.

Laura Ascione