Idea Challenge fosters entrepreneurial skills

Partnership between Pearson and DECA, Inc. supports the DECA Idea Challenge 2015 to support students’ entrepreneurial efforts

entrepreneurial-skillsPearson has announced a collaboration with DECA, Inc. to support the DECA Idea Challenge 2015 as part of Global Entrepreneurship Week, the world’s largest celebration of entrepreneurs and innovators, Nov. 16-22, 2015.

DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

Pearson’s participation is part of its “Connect Learning to Earning” campaign focused on developing entrepreneurial skills within today’s students to prepare them for success in college and the world of work in a 21st century, global economy.

The DECA Idea Challenge 2015 fosters entrepreneurial thinking skills by daring students of all ages to think collaboratively as a team, create a new use for a commonplace item, and pitch their innovation in an engaging YouTube video in merely eight days.

Additional information about the DECA Idea Challenge 2015 is available here.

Pearson Managing Director of Workforce Readiness Leah Jewell said, “Pearson is excited about this collaboration toward meaningful student engagement in the field of entrepreneurship, which will ultimately help learners build the knowledge and skills they need to gain and maintain employment in the 21st-century job market.”

Material from a press release was used in this report.

Laura Ascione