New platform addresses content consumption


Platform provides user-controlled multimedia file transfers with analytics and social networking.

digital-contentA new platform has launched in an effort to provide content publishers with granular control of how their content is consumed.

The first product, Share By StoryCloud, now in beta, provides user-controlled file transferring for media, videos, music and various file formats with analytics, integrated social networking and ecommerce.

Share By allows content providers to determine who sees their content, when, and from what location, for example. Other permissions include duration, view or download limits and scheduling time periods for sharing and the devices that are permitted.

Once content providers upload content to StoryCloud and determine permissions, they receive a unique URL which can be shared with any online audience, including Facebook and Twitter.

Share By StoryCloud also gives content owners analytics that graphically present how their content is accessed and consumed. Content publishers can use the analytics iteratively to build an audience, engage users and better monetize.

For example, a singer could combine the StoryCloud pay-per-view and subscription e-commerce model to fully monetize a targeted audience, offering them an exclusive first listen to a new single, within a two hour window, on a particular date and limit it to a specific location.

“StoryCloud is founded on the principle that content belongs to the content creator and publisher. We’re providing users and publishers the ability to determine who sees their content, when, where, for how long and on any given device,” said Ken Kalb, CEO, StoryCloud. “We then help them fully monetize with pay per view, subscription and advertising models.

“The internet and social networks should not determine the destiny of user content. Those rights and privileges belong to the content creator. We’ve developed Share By as well as the additional coming solutions based on the StoryCloud platform to give control back to the content publishers so they can distribute what they want to whom they want, as well as find new and creative ways to monetize and promote their content,” said Kalb.

Material from a press release was used in this report.

Laura Ascione