Partnership aims to support nontraditional students

Keypath Education, Globe University team up to better serve nontraditional students.

nontraditional-studentsTwo players in higher education are teaming up to better serve nontraditional students.

Keypath Education, a full-service technology partner for higher education institutions worldwide, and Globe University, a private university, are joining forces to reach students interested in career training in Minnesota, South Dakota and Wisconsin.

Keypath Education will take over all marketing services – from pay per inquiry and traditional and digital media to search engine optimization and social media – for Globe University, the Minnesota School of Business, the Minnesota School of Cosmetology, and the Institute of Production and Recording.

“We hired Keypath Education because of its experts’ deep marketing experience across all channels, helping higher education institutions grow and better serve their students,” said Globe University CEO Jeff Myhre. “Having all services within one agency will provide a better return on investment. We are proud of our students’ outcomes, and we know Keypath Education will help us continue to highlight our outstanding graduates. We are looking forward to the integrated opportunities, efficiency and innovative solutions Keypath Education has to offer.”

Globe University is part of a family-owned network of colleges, helping communities and employers fill skills gaps with students trained by applied learning methods. Programs include undergraduate, diploma and graduate degrees in career fields including business and accounting, health sciences, legal sciences, technology, creative media, and applied arts.

“We are really excited about our new full-service partnership with Globe,” said Keypath Education Group President Mike McHugh. “There is a major opportunity to apply our expertise to Globe’s strong network of schools and grow their programs, help them reach the right students and turn those students into advocates.”

Material from a press release was used in this report.

Laura Ascione