Better use of educational video identified as paramount to improving the learning experience for students moving forward.

video-blended-learning-476The key to enhancing learning outcomes in higher education moving forward will stem from the optimal use of video, says a new whitepaper.

The report, titled “Perfecting Blended Learning: Why Video Is The Missing Ingredient In Blended Learning” was released by Knowledgemotion to coincide with London’s Technology week and the EdTech Europe 2015 event. It includes extensive research and testimonials from educators and industry partners on how video can best (and should) be used both inside and outside of classrooms.

The findings in the report are indicative of a shift in the way millennials expect to be taught. Today’s average student often prefers to learn through the use of bite-sized, relevant and inspiring methods, and it is important that teachers as well as pioneering providers and publishers take steps to develop alternative teaching tools aside from the traditional textbook, such as the use of relevant video clips, notes the report.

“Video does not just add emphasis,” says the report’s author, Poppy Simpson, an education consultant and former History teacher and Archive Online Manager with the British Film Institute. “It is becoming central to learning, a need felt not only by students who are growing up with rich digital technologies, but also increasingly by educators.”

According to the American Public Broadcasting System’s (PBS) annual teacher survey on media and technology, the percentage of teachers finding value in multimedia and video content has increased each year since 2007. Many other recent surveys, empirical studies and industry reports are cited in the whitepaper as overwhelmingly agreeing that correctly implemented video in education can significantly boost student engagement, enjoyment and learning outcomes.

(Next page: benefits and best practices from the use of video in blended learning)