Ho and Isaac Chuang, a professor of electrical engineering and computer science and senior associate dean of digital learning at MIT, led a group effort that delved into the demographics of MOOC learners, analyzed participant intent, and looked at patterns that “serial MOOCers,” or those taking more than one course, tend to pursue.
“What jumped out for me was the survey that revealed that in some cases as many as 39 percent of our learners are teachers,” Chuang says. “This finding forces us to broaden our conceptions of who MOOCs serve and how they might make a difference in improving learning.”
The researchers conducted a trend analysis that showed a rising share of female, U.S.-based, and older participants; as well as conducted a survey analysis of intent, revealing that almost half of registrants were not interested in, or unsure about, certification. In this study, the researchers redefined their population of learners from those who simply registered for courses (and took no subsequent action) — a metric used in prior findings and often cited by MOOC providers — to those who participated (such as by logging into the course at least once).
1. Participation in HarvardX and MITx open online courses has grown steadily, while participation in repeated courses has declined and then stabilized.
From July 24, 2012, through Sept. 21, 2014, an average of 1,300 new participants joined a HarvardX or MITx course each day, for a total of 1 million unique participants and 1.7 million total participants. With the increase in second and third versions of courses, the researchers found that participation in second versions declined by 43 percent, while there was stable participation between versions two and three. There were outliers, such as the HarvardX course CS50x (Introduction to Computer Science), which doubled in size, perhaps due to increased student flexibility: Students in this course could participate over a yearlong period at their own pace, and complete at any time.
2. A slight majority of MOOC takers are seeking certification, and many participants are teachers.
Among the one-third of participants who responded to a survey about their intentions, 57 percent stated their desire to earn a certificate; nearly a quarter of those respondents went on to earn certificates. Further, among participants who were unsure or did not intend to earn a certificate, 8 percent ultimately did so. These learners appear to have been inspired to finish a MOOC even after initially stating that they had no intention of doing so.
Among 200,000 participants who responded to a survey about teaching, 39 percent self-identified as a past or present teacher; 21 percent of those teachers reported teaching in the course topic area. The strong participation by teachers suggests that even participants who are uninterested in certification may still make productive use of MOOCs.
3. Academic areas matter when it comes to participation, certification, and course networks.
Participants were drawn to computer science courses in particular, with per-course participation numbers nearly four times higher than courses in the humanities, sciences, and social sciences. That said, certificate rates in computer science and other science- and technology-based offerings (7 percent and 6 percent, respectively) were about half of those in the humanities and social sciences.
The larger data sets also allowed the researchers to study those participating in more than one course, revealing that computer science courses serve as hubs for students, who naturally move to and from related courses. Intentional sequencing, as was done for the 10-part HarvardX Chinese history course “ChinaX,” led to some of the highest certification rates in the study. Other courses with high certification rates were “Introduction to Computer Science” from MITx and “Justice” and “Health in Numbers” from HarvardX.
4. Those opting for fee-based ID-verified certificates certify at higher rates.
Across 12 courses, participants who paid for “ID-verified” certificates (with costs ranging from $50 to $250) earned certifications at a higher rate than other participants: 59 percent, on average, compared with 5 percent. Students opting for the ID-verified track appear to have stronger intentions to complete courses, and the monetary stake may add an extra form of motivation.