Why boosting student employment takes a match-maker

Over 1,000 colleges and universities are turning to a data-driven match-maker to help pair students with the right jobs—and to tweak course offerings to meet employer needs.

career-match-employerMore than ever, colleges are being judged by the kinds of jobs their students land after graduation…and whether or not they land them.

In a rapidly changing global economy, however, preparing students for tomorrow’s jobs is no easy task. To meet that challenge, schools are increasingly turning to technology to help identify needed skill sets and tailor their curricula to an evolving marketplace.

“Universities and colleges are really trying to keep up with what employers need,” said Trudy Steinfeld, assistant vice president and executive director of the Wasserman Center for Career Development at New York University. “Not everybody is going to go on to graduate school or pursue an academic track. Most people are going to work and they have to have the skills that employers are seeking.”

(Next page: Using a data-driven career match-maker)