New “marketing cloud” aims to change the retention game

Industry giant designs specific solution to try and help higher-ed marketers enhance outreach to drive greater student success.

engagement-studentsTo better help higher education institutions enhance student enthusiasm and retention, Oracle has introduced Oracle Marketing Cloud for student engagement.

The scalable, industry-specific solution is designed to help marketers in higher education institutions of all sizes improve student success by enhancing targeting and engagement, and improving orchestration of student marketing efforts across multiple channels.

Higher education institutions are going through a rapid transformation that is influenced by changes in government and shifting student expectations.

These changes combined with increased competition for enrollment, increasing dropout rates and new funding criteria make it more important than ever for higher education institutions to implement marketing programs that can both attract and retain students and engage alumni.

(Next: How the solution targets student engagement and success)

Laura Ascione