In order to be successful when it comes to discussing admissions online, transparency is key, says the whitepaper. Students need to know what admissions factors are prioritized, and will likely appreciate written statements from admissions officers and “warm, honest videos offering advice.” Beyond this, schools need to ensure that students can apply online in order to broaden the pool of potential applicants. Finally, virtual interviews are advised, since they help students save time and money, ensure that they will be able to complete an interview, display to video-savvy students that the school is familiar with online video technology, and allow admissions officers a glimpse into student personalities.
Unlike years past, campus websites need to display to students that the institution can be an important stepping stone towards a rewarding and successful career. For this reason, it can be a good idea to share quality online resources used by professors, detail the use of online assignments and examinations, and be transparent when it comes to showing departmental performance stats, professor ratings, graduation rates, and career/post-graduate success statistics.
Students often want to see professors who are leaders in research and expansion in their fields, explains the whitepaper. Students want to see recognizable professors and know that their professors will invest time in communicating with them. Sharing student ratings of professors and allowing recorded lectures and webinars to be viewed go a long way in ensuring students feel comfortable with the teachers they might have, should they choose to attend that institution.
4.) School Resources
A campus website should strive to provide some familiarity to students by emphasizing that the resources they have in high school will be available to them again in college. This includes emphasizing the availability of digital libraries and textbooks, third-party lectures, and virtual tutoring.
5.) Financial Aid
One of the most immediate turn-offs about a school for many students can be that they simply can’t afford tuition. For this reason, it is essential that students know that there are ways they can attend an institution, such as institutional, federal and private financing, as well as through alumni donations and scholarships.
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