LeadiD and Ifficient’s tool allows for clearer picture of consumer intent
A new project aims to help institutions’ enrollment initiatives by leveraging data to sift out qualified, “highly-relevant” prospective student leads that are also safety-compliant.
The project is due to an expanded partnership between LeadiD and Ifficient—two big-name software companies that work in developing data-driven marketing strategies—that will help educators better recruit and retain students, say the companies.
“This type of technology can certainly help with the admissions process. It has capabilities that show us what the student is really looking for in online education so that we can customize and tailor our contact process to students. This is result-driven technology that helps us measure students propensity to apply, enroll and sustain,” explained Claire Diamond, associate director of Strategic Communications at Liberty University.
The partnership opens up Ifficient’s lead data to data support from LeadiD’s platform. The integration enables a clearer picture of consumer intent, offering qualified leads customized to meet the specific needs of the education industry.
“Our partnership with Ifficient presents a unique opportunity for us to help educators attract desirable students with the right message at the right time using a trustworthy, data-driven approach,” Ross Shanken, CEO of LeadiD said.
In addition to providing more clarity on consumer intent, LeadiD’s platform enables Ifficient to assure its qualified leads comply with privacy regulations set forth by the Telephone Consumer Protection Act (TCPA), as well as enrollment regulations set by accreditation boards.
Material from a press release was used in this report, written by Hayley Goodman, editorial intern at eCampus News.