Salt Lake City, UT – September 16, 2014 – Helix Education, a world class provider of student life cycle technologies and services, hired Brett Tippetts as Vice President of Client Services. Tippetts is an experienced marketing and media strategist who will help the company’s clients continue to implement results-driven enrollment marketing campaigns.
“Schools’ enrollment marketing programs are under the microscope today, and it’s imperative that they have a partner that helps them deliver the right mix of messaging, channels, frequency and transparency,” said Carey Hilderbrand, General Manager of Marketing Services at Helix Education. “We are thrilled to have Brett join our team – he has the experience and expertise to guide our clients and customize programs that help them build student relationships. He understands the importance of relevant, personalized campaigns and has a tremendous track record developing brand strategies, creating awareness and inspiring action.”
For more than two decades, Helix Education has helped schools deliver cost effective and creative ways to find prospective students. Combining analytics, strategic planning and personalized communications, colleges and universities look to Helix Education for online inquiry generation strategies and to deliver direct mail and digital media campaigns that resonate with students and drive connections. Helix Education also measures the effectiveness of each campaign through attribution so that schools know exactly where to allocate their marketing budgets.
Tippetts has 20 years marketing and advertising experience developing strategic communications programs that increase brand equity. He joins Helix Education from McCann Erickson, a prominent global advertising firm, where he served as Vice President and Group Account Director.
Previously, Tippetts managed regional, national and international campaigns for several agencies, including Richter 7, Euro RSCG Tatham Partners, FJCandN/Williams & Rockwood, and HGM. His experience spans education, technology, consumer electronics, financial services, retail, government, health, printing services, oil and gas, and pharmaceuticals. Tippetts holds a Bachelor of Arts in Advertising and Management from BYU.
About Helix Education
For over 25 years, Helix Education’s innovative technology platforms and data-driven Marketing and Enterprise Services have helped higher education institutions find, enroll, retain and teach students. Its configurable SaaS-based CRM, Helix Retention, delivers a robust, scalable and highly flexible solution to enable retention strategies unique to each institution’s needs and their students. Additionally, Helix LMS, the company’s comprehensive and SaaS-based online learning platform, is the only solution in higher education designed to deliver a single platform to serve competency-based, on-campus, online, or continuing education formats. Helix LMS was recognized by EDUCAUSE’s Next Generation Learning Challenges Grant and the Bill & Melinda Gates Foundation as a promising technology to support breakthrough learning models. With a deep bench of education industry innovators, Helix Education offers consulting, instructional design, program development, and more to support the different learning approaches currently being used and adopted by institutions. For more information, please visit www.HelixEducation.com.
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