2. A Desire to Feel Connected
The emergence and prevalence of social media has created a desire for today’s students to always feel connected to one another. Students have an average of seven devices. They are constantly connected through their smartphones, tablets, and iPads.
Students want to feel a connection with others around them that are having similar experiences. In my opinion, online video is going to be even more popular as students look for ways to stay connected without actually being in the same room.
Students today expect that you know everything and anything about them. And there’s a certain unwritten code that comes from giving up their privacy. They expect you to serve up a highly relevant experienced. This demand has created a shift toward “personalized learning,” a notion that students can learn at their own pace and in a style that works best for them.
With this new mentality, there’s a clear need for change in higher education. The college dropout rate remains steady at 48 percent, and without a change in the way classes have traditionally been taught and the way things have always been done, it will only continue. And the web is going to play a big role in this change.
As shown in Mary Meeker’s annual report on internet trends, the web offers many options for students to learn on their own terms – and at a low cost.
A key example of this movement that’s already taking place is the evolution of online education over the last few years. Not only has this trend removes the walls (both literally and figuratively) for students to gain access to education – it’s also providing students a more affordable means of learning.
- How millennial culture is driving change in higher education - June 26, 2014