4 ways universities can use the social media app Vine

Although Vine videos are not yet a mainstream practice in higher ed, they can play an important role in showcasing university life

vine-education-universityHave you heard of Vine? Chances are you may have seen a cute six second video of a pet, toddler or food dish posted on a friend or colleagues’ mobile device.

Teens have gravitated towards Vine in massive numbers, even at the expense of leaving Facebook for this ultra-quick video sharing device. In 2013, active teen Vine users skyrocketed by 639 percent.

Although the majority of Vine video clips are for fun and personal use, educators and administrators in higher education could capitalize on the growing popularity of this social media application.

Striking the right balance of engaging, quality academic content online is challenging, and the following suggestions to incorporate Vine can help enhance your university’s presence. Do you use Vine at your college or university? Share your experiences with us on Facebook and Twitter.

(Next page:  4 tips for using Vine in higher ed)

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