1. Campus settings: Admins and university officials can showcase their attractive college campuses by posting pictures of historic images and scenic landscapes. For example, Duke University posted a picture of students enjoying a wonderful day with food trucks on the campus lawn and Florida State University shares a gorgeous view.

2. Academics: Whether expressing complex mathematical equations at MIT or building a 3d printer at Johns Hopkins University, colleges can share images of students learning and creating new innovations.

3. Events: Capture a timeless moment like graduation or an important holiday with the snap of a photo. The University of South Carolina celebrated its graduating class of 2014 at the historic Horseshoe and it’s all smiles at Princeton University during the Indian festival of Holi.

4. Hashtag history fun: Get creative with hashtags for competitions or to simply raise greater awareness to a university’s legacy. The University of Southern California posted an image of President John F. Kennedy in Nov. 1960 speaking in front of Doheny Library and Yale has Secretary of State John Kerry addressing class day #Yale2014.

5. Alumni: Some schools are using Instagram to digitally connect with alumni. On Valentine’s Day, one student posted a picture of her parents who met at USCRecognize this face? While at Harvard from 1973-1975, Bill Gates wrote software code that helped to launch the personal computer era. He later received an honorary doctorate in June 2007.

Michael Sharnoff is Associate Online Editor of eCampus News. Follow him on Twitter @Michael_eSM.

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