According to Online Colleges’ infographic:

1. 1 in 3 colleges say social media is more efficient than traditional media in reaching their target audience.

2. 92 percent of undergrad admissions officers agree that social media is worth the investment they make in it.

3. 85 percent of colleges use Facebook to recruit students; 66 percent use YouTube. Also, more than 1/3 of law school admissions offices look up students on Facebook, while 1/4 of business schools do.

4. 32 percent of law schools say something they found online negatively impacted a student’s chance of admission; 14 percent of business schools said the same, and 12 percent of colleges overall.

5. More and more admissions officers are looking at students’ online profiles as well as their written applications.

6. Online platforms are most often used for: Hosting a forum for incoming student questions, posting application deadlines, posting virtual tours, and hosting video chats.

(Next page: Infographic on social media and recruitment)