5. Websites and portals

Though 97 percent of students have visited a school’s website on a mobile browser, nearly 67 percent said the experience was “just OK” or “challenging,” revealed the 2014 Social Admissions Report. And nearly 75 percent of students said they would not download an app for a school they were researching.

“Mobile is not the future. Mobile is now,” states the report. “Nearly all students access websites via a smartphone or tablet and responsive design will be key. It shouldn’t matter what type of device a student is using—the experience should be easy, seamless, and consistent.”

Also, the report explains that though a mobile app may be appropriate for the already-established campus community, installing an app is too much commitment for prospective students.

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