[Listed in alphabetical order]
1. Digital Signage
According to DigitalSignageToday.com, College recruiting is going mobile with a new digital signage and mobile integration, with prospective students taking the college recruiting process home in their pockets, giving a university on-the-go, two-way access to recruits.
For example, Carroll University in Waukesha, Wisc., is piloting a new mobile-interactive solution from the Nervana Group, that greets prospects to start their college tour and then helps continue the recruitment process once they leave the campus.
The solution is called “Admissions Board,” and it pulls ERP and CRM data from the school’s databases to set up a personalized tour introduction experience on a digital signage display. The system also creates a personalized mobile app—complete with a photo taken by the tour guide—for each prospective student. The app enables the prospective student to stay in touch with the school or the tour guide, and vice versa.
“So instead of taking paper brochures, you leave campus with a digital artifact or digital brochure,” Daguro told Digital Signage Today. “Really it becomes this very highly experiential memorabilia of your visit.”
“When you’re trying to recruit students, they have lots of choices, and so we were really looking to find a way to differentiate ourselves to these students, and this technology seemed to be the ideal way to do it,” said Carroll University CIO Debra Jenkins.
For more information, read here.
According to a recent study, many universities create MOOCs for marketing purposes. After surveying nearly 3,000 institutions, when asked what the primary objective was for introducing a MOOC, just under half of those surveyed said it was “marketing-related.”
Nearly 30 percent of respondents said they used MOOCs to increase institution visibility, and 20 percent said they use the courses to drive student recruitment.
As more universities go online to reach prospective students, it’s not surprising that they would use MOOCs as a sort-of sampler of their more costly course offerings.
Some institutions have turned to MOOCs based on popular culture, like super heroes and the AMC television series “The Walking Dead,” to drive students to the online courses – and some of the university’s instructors. In turn, the courses help popularize MOOCs as a concept.
Read more about MOOCs as a recruitment tool here.
(Next page: Recruitment tech 3-4)
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