Getting personal means making connections through technology
With Millennials increasingly becoming more reliant on technology as a means of communication, colleges and universities eager to recruit the best and brightest are using innovative tools, both online and on campus, to attract potential students.
According to the 2014 Social Admissions Report—a survey of college-bound high school students designed to identify trends in digital, social and mobile tools represented in a student’s college search and enrollment process—as new tools are created to help people organize, share and collaborate online more students are using them as a way to aid their college search, leading colleges to use these tools in their recruitment process…or they should.
From creating communities of current students at college on social media platforms like Facebook, to creating customized acceptance videos, higher education is using the digital technology at-hand to attract increasingly creative and tech-savvy generations.
(Next page: 5 technologies for student recruitment)
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