The rich have long been able to whisk their children’s private tutors on to a yacht in Monaco, a jet over the Atlantic and into a filmset trailer. But now the less affluent among us can also have a tutor at our fingertips, wherever we happen to be in the world – thanks to the advent of virtual tuition. Now, students need only log in online to enjoy a one-to-one lesson with the tutor of their choice.
Nearly one in four young people in the UK has received private or home tuition at some point, according to recent Ipsos MORI research. But, so far, the spotlight has been on traditional face-to-face tuition.
That’s about to change, now that the Tutors’ Association – launched in October to regulate this burgeoning industry – is also turning its attention to the emerging online sector. And so, it seems, are many parents.