Study suggests college students are slow to adopt eTextbooks
The report, released by the National Association of College Stores, was based on a survey of 12,000 college students from 20 campuses around the country.
“A majority of college students still prefer print textbooks over digital, though many would opt for including a digital component with the textbook if given the choice,” the researchers said.
Eight percent of the survey’s respondents said that they have bought at least one print textbook as a student, but only 20 percent said they had bought a digital textbook. At the same time, more than 40 percent said they would be interested in digital textbooks if it was paired with a print option.
Indeed, more than half of the students said they had purchased print/digital bundles.