Award Recognizes Quality and Innovation of Company’s Direct Mail Approach
Salt Lake City, UT – March 5, 2014 – Helix Education (previously Datamark), a world class provider of student lifecycle technologies and services, has earned the prestigious 2013 Client of the Year award from Pitney Bowes Presort Services – Corona. Last year alone, Helix Education relied on Pitney Bowes’ scalable, flexible mailing system to securely and effectively process tens of millions of direct mail pieces on behalf of its college and university clients.
Helix Education was awarded the Client of the Year recognition because of its outstanding mail quality, teamwork, rapid responsiveness and consistency. The company has worked with Pitney Bowes for four years to get direct mail pieces into the hands of prospective students in a timely and accurate manner.
“Direct mail remains one of the most effective education marketing channels. In fact, many of the inquiries our clients receive, regardless of how the student connects with the school in the end, can be traced back to a direct mail campaign,” said Matthew Schnittman, president and CEO of Helix Education. “Many of our clients rely on direct mail to successfully generate student interest. We are grateful to have a reputable and dependable partner like Pitney Bowes supporting our direct mail efforts.”
Helix Education’s marketing services group has provided direct mail solutions to more than 900 schools over its 25+ year history. Its focus on personalized, relevant direct mail communications has helped schools lift lead-to-enrollment by as much as 50 percent. The company drives increased response rates through dynamic creative development, as well as extensive list targeting, cleansing and testing strategies.
About Helix Education
Helix Education’s innovative technology platforms and service solutions span the student lifecycle, helping higher education institutions find, enroll, retain and teach students. For more than 25 years, its marketing services business unit (previously Datamark) has provided data-driven digital and direct marketing solutions to effectively connect institutions with prospective students. Its configurable SaaS CRM for enrollment, retention and coaching management delivers unparalleled data and insights to help students stay engaged. Additionally, Helix LMS, the company’s comprehensive online learning platform built specifically with a competency-based education architecture, was recognized by EDUCAUSE and the Bill & Melinda Gates Foundation as a promising technology to support breakthrough learning models. For more information, please visit www.HelixEducation.com.
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