Three ways to keep ‘Millennials’ engaged

Follow these tried-and-true tips for communicating with Millennials, or next-generation students who have grown up with technology

Growing up when online was always “in,” Millennials constantly consume information and media.

At more than 80 million strong, the Millennial generation is the largest age grouping in American history.

Growing up when online was always “in,” Millennials have earned a distinct reputation for the way in which they constantly consume information and media. Texting, search engines, online portals, chat, mobile and social media have all empowered the next-generation student to obtain information without ever having to speak with someone on the phone or in person.

Colleges and universities today face a serious challenge: They must offer services, support, and information that are readily accessible on a growing list of “round-the-cloud” engagement channels. Higher-education technology must be relevant and seamless across whichever channel each student prefers to engage.

Follow these three tried-and-true tips for communicating with next-generation Millennials:

Focus on engagement.

Because Millennials are more immersed in technology than those in other generations, they search for and request information online first. And in the same fast-paced way they text, tweet, post information on Facebook, and communicate on the go, Millennials expect an equally fast response. Higher-education institutions must present information to Millennials in a way that grabs and holds their attention, while quickly answering their question.

Colleges and universities, no matter how large, should keep website content organized, brief, and easily digestible and add screenshots, video, and engaging multimedia whenever possible. A common question for Millennials is, “What’s in it for me?”—so make your content worth their time. The more accessible your web and mobile portal is, the more likely they are to engage with your site and return to it seeking answers in the future.

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